Since 2017, HudsonGray has partnered with NBCSports and the English Premier League to produce a Fan Festival Tour as part of Premier League Mornings Live on NBCSports. At each event, attendees are treated to a plethora of consumer activations as they watched multiple matches on massive LED screens. Guests and their families are able to take photos with team mascots, get airbrush tattoos, play FIFA games, practice their skills on a miniature soccer pitch, have their favorite player drawn onto a pancake, and share a pint or a bite with fellow fans. The NBCSports studio team, including host Rebecca Lowe, join up to 13,000 fans at each event as they give their commentary on
game day via live broadcast. Tour stops have included New York, DC, Boston, Austin, Miami, Los Angeles, Philadelphia, and Orlando.