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100TH BIRTHDAY CELEBRATION SOHO POP-UP
To celebrate 100 years of KitchenAid, HudsonGray produced a three-day pop-up experience that invited the public to interact with the brand’s iconic appliances through exciting demos, immersive educational moments, and experiential activations. Guests had the chance to sample tasty treats such as custom-made butters and oils, color on the #makeyourmark mural, or take selfies with our countless installations like the Giant Cookbook and Infinity Room. In the end, over 2,300 visitors came to our #makinghistory100 celebration on a weekend of record high temperatures in NYC.
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