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In conjunction with Art Basel, HudsonGray created an annual exclusive pop-up experience in Miami’s Soho Beach House for ShopBAZAAR.com. Attendees enjoyed shopping, style consultations, bespoke beauty stations, art installations and exclusive events. Specialty partnership events featured brands including Ferragamo, MCM, La Perla & Murakami. The pop-up received over 3,000 shoppers each year and $90+ million media impressions. Additionally, ShopBAZAAR pop-up experiences took place at The Parker Palm Springs for opening week of Coachella three years in a row.
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