HudsonGray partnered with Sports Illustrated Swimsuit to launch the first-ever SI Swimsuit Social Club. A curated, multi-day experience designed to celebrate the brand and connect its community. The event featured a dynamic mix of sponsor activations, live podcast recordings, workout classes, and opportunities for guests to mix, mingle, and network in a stylish, high-energy environment. Attendees enjoyed premium spa services, beauty treatments, photo ops, and product experiences from top-tier sponsors. The Social Club wrapped with an exclusive VIP party attended by A-list talent and C-suite executives, creating buzz both in-person and across social media. The event successfully positioned SI Swimsuit at the intersection of lifestyle, entertainment, and culture while delivering standout moments for guests and partners alike.