LOVE ISLAND USA
NYC POP-UP EXPERIENCE
Taking over the Gansevoort Plaza in New York City’s Meatpacking District, Peacock’s Love Island NYC pop-up experience transported guests to an island getaway complete with blowing palm trees, white sand beaches, cabanas, a multitude of photo ops and a mechanical champagne bottle ride. The multi-day activation saw thousands of guests visit the footprint to indulge in some summer fun. Daily giveaways included custom relationship status bracelets, the official Love Island water bottle and mocktails from beverage partner Mingle. To celebrate the launch of the Love Island NYC pop-up, an opening night party treated guests to island inspired bites and cocktails set to the music of DJ Misha while cast members from former Love Island seasons rambled about the beach.